Media Kit

The Pohutukawa Coast Times is a free community newspaper, delivered weekly to more than 6,200 households (approximately 20,000 people) in Auckland's coastal and rural south-east. 

The PC Times is the only newspaper to cover a unique circulation area which includes Beachlands, Maraetai, Whitford, Clevedon, Brookby, Kawakawa Bay, Orere Point, Paparimu, Alfriston and Ardmore.

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Pohutukawa Coast Times distribution area mapOur Distribution Area

- is located approximately 35 minutes south-east of Auckland City and 30 minutes east of Auckland International Airport

- boasts one of Auckland's highest population growth rates

- consists of a mix of affluent rural and coastal communities

Our Readers

According to the 2013 New Zealand Census, our readers

- are predominantly of European descent aged between 15 and 64 years (approximately 70%)

- are an equal ratio of male to female

- are amongst the highest average income earners in the country (40% earn more than NZ$50,000pa, compared with 29.2% of people in Auckland)

- are more likely to be managers and professionals than any other occupation

Think print is dead?  Think again.  A local resident asked on a Facebook Grapevine page 'how many people read their local paper'? Out of 483 comments, less than one per cent said they did not read our paper.  

See the original post here: Facebook post  

Our Paper

- has established a solid reputation as a reliable source of local news for over 20 years

- enjoys a highly literate and engaged audience

Our Digital Audience

- is steadily growing, thanks to weekly publishing of our newspaper, and online promotion of each issue via Facebook.  Our Facebook followers have more than tripled over the past year.