Media Kit

The Pohutukawa Coast Times is a free community newspaper, delivered weekly to 6,800 households and businesses (approximately 20,000 people) in Auckland's coastal and rural south-east. 

The PC Times is the only newspaper to cover a unique circulation area which includes Beachlands, Maraetai, Whitford, Clevedon, Brookby, Kawakawa Bay, Orere Point, Paparimu, Alfriston and Ardmore.

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Pohutukawa Coast Times distribution area mapOur Distribution Area

- is located approximately 35 minutes south-east of Auckland City and 30 minutes east of Auckland International Airport

- boasts one of Auckland's highest population growth rates

- consists of a mix of affluent rural and coastal communities

Our Readers

According to the 2023 New Zealand Census, our reader demographics are as follows:

National Identity & Ethnicity (Average)

  • European (Pākehā): 89.7%
  • Māori: 11.2%
  • Asian: 6.5%
  • Pasifika: 3.1%
  • Born Overseas: ~33% 

Age & Gender

  • Median age: 46.9 years (NZ national median is around 38 years)
  • Gender ratio: approximately 1 male to 1 female

Income & Earnings

  • Median income: $58,260 (national median: $41,500)
  • Earning over $100,000: 25.3% (national average: 12.1%)

Employment

  • Employed Full-Time: 57.8%
  • Part-Time: 13.8%
  • Unemployed: 1.9%

Employment levels are higher than the national average and unemployment is very low.

Education

  • Bachelor’s degree or higher: 31.6% (above the national average)

Occupations 

The most common occupations of people living within the Pōhutukawa Coast and surrounding areas are:

  • Professionals
  • Managers
  • Self-employed/business owners

Think print is dead?  Think again.  A local resident asked on a Facebook Grapevine page 'how many people read their local paper'? Out of 483 comments, less than one per cent said they did not read our paper.  

See the original post here: Facebook post  

Our Paper

- has established a solid reputation as a reliable source of local news for over 30 years

- enjoys a highly literate and engaged audience

Our Digital Audience

- is steadily growing, thanks to weekly publishing of an online version of the newspaper, and online promotion of each issue via social media.